Easy isn't the goal


There’s a lot of great wisdom in Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. I just listened to the audiobook on my drive up to St. Louis on Thursday.

One of my favorite themes repeated throughout is “easy isn’t the goal, quality is.”

Ed Catmull, a co-founder of Pixar animated studio, reminds the reader over and over again about this idea.


“Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal. Making something great is the goal.”


If we get too caught up in efficiency, it’ll take over everything, and we’ll lose sight of quality. Your project could start out as an incredible hole in the wall burger restaurant and end up like McDonald’s. Burgers are shooting out fast and cheap all over the country but nobody’s saying it’s the best burger they’ve ever had. And if they are, we need to pray for them.